In Tough Times, Think Marketing 101

Image by Gerd Altmann from Pixabay

This post was originally published in November 2008. I’m reprinting it in it’s entirety, as a matter of historical record.

This column (which will be about marketing, I promise) will also mark the one-year anniversary of my writing these monthly articles, and quite a lot has happened in that time. For me, it’s been a t…