Start with Why
Hi there! Here’s AI summary of an already shortened presentation from Simon Sinek on the importance of knowing your “why”.
The speaker introduces the concept of the "golden circle," which explains why some organizations and leaders inspire others. According to the speaker, everyone knows what they do, some know how they do it, but very few know why they do it. The "why" refers to one's purpose, cause, or belief. The speaker emphasizes that inspired leaders and organizations operate from the inside out, using Apple as an example. They argue that people don't buy what you do, but why you do it. The goal should be to do business with those who share your beliefs. The speaker also discusses the “law of diffusion of innovation”, explaining that mass market acceptance of an idea can't be achieved until a tipping point of 15-18% market penetration is reached. The speaker concludes by stating that true leaders inspire others and those who start with "why" have the ability to inspire those around them.
There’s more where that came from. :)
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